Case Studies

SunTec’s solution helps Axis Bank handle fee-based income and enhance customer experience

"SunTec's Relationship-based Pricing solution TBMS-F has enabled us to switch over smoothly to a more flexible and easily configurable transaction billing platform. The solution helps Axis Bank create personalized product packages and manage fee billing for corporate and retail banking functions."

Shreeram Ghaisas
Axis Bank

Axis Bank, one of the leading private sector banks in India, replaced its home-grown legacy system with SunTec's TBMS-F and established a centralized dynamic pricing and billing framework, thus increasing their operational efficiency manifold. The Relationship-based Pricing and Centralized Billing product suite enabled Axis Bank to manage fee billing for current account, cash credit and savings account banking functions. TBMS-F also provided Axis Bank with the ability to offer personalized product packages to specific customers or groups of customers, and also to go to market with fresh product packages and promotional plans quickly.Read more

ICICI banks on SunTec for Relationship-based Pricing

"SunTec's TBMS-F provides us the flexibility to introduce dynamic promotional plans speedily, which gives us an edge over competitors."

Sanjay Sood
ICICI Bank

ICICI Bank, India's largest private sector bank, offers personalized product packages to their high net-worth customers, using SunTec's TBMS-F. ICICI took their business performance and customer satisfaction to the next level, by using SunTec's product suite to gain a thorough grasp of the expectations and behavior of each of their customer segments. TBMS-F also helped the bank devise customer-centric product packaging and pricing policies.