Relationship-based Pricing (RBP)

Commoditization of services and competition are forcing the global banking services landscape to undergo a virtual makeover. Nowadays, banks and financial institutions compete with peers based on price differentiation - the thrust is on evolving long-term associations with their customers. They are aware of the impact of customer retention on market dynamics, and they know that rewarding loyal customers with personalized service adds unparalleled value to their offerings. Personalization of this level is possible only through the concept of Relationship-based Pricing.

Relationship-based Pricing (RBP) is a customer-centric framework that helps financial institutions to treat each customer uniquely, based on the overall relationship value, with innovative pricing strategies achieved by streamlining and automating the pricing and billing functions across enterprise.

RBP is a customercentric framework that advocates each customer is unique, and deserves to be treated differently. RBP cuts through product silos, facilitating automated centralized pricing and billingRBP facilitates pricing freedom and flexibility RBP streamlines pricing and billing operations avoiding revenue leakage RBP enables to reward clients for their loyalty and overall relationship value RBP enables to pursue innovative pricing approaches to manage customer relationships and improve profitability RBP takes the guesswork off pricing through price modeling. RBP: Relationship-based Pricing

SunTec pioneered the concept of Relationship-based Pricing way back in 1999. Ever since our Relationship-based Pricing and Centralized Billing product, TBMS-F, built on the RBP philosophy, was first installed in 2002 by a major European bank, several innovative financial institutions around the globe have embraced the RBP concept through our product.